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Frames that matter: Increasing the willingness to get the Covid-19 vaccines

The study tested seven public health messaging strategies to increase COVID-19 vaccination willingness, including public figure endorsements, demonstrations, approval process explanations, and economic impact messages. Messages about the vaccine approval process and the pandemic’s economic consequences were found to be the most effective, while public figure endorsements had smaller effects.

Date published:
January 5, 2022

Evidence At A Glance

Study Type:
Quantitative
Study Design:
Cohort/cross-sectional
Study Outcomes:
Efficacy, Effectiveness
Target Population:
General public, Organizational leadership
Disaster Type:
Infectious disease outbreak
Intervention Target Level:
Individual level

Intervention Area:

Countermeasures & mitigation:
  • Medical countermeasure accessibility, education & uptake
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