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Information From Same-Race/Ethnicity Experts Online Does Not Increase Vaccine Interest or Intention to Vaccinate

Online COVID-19 vaccine endorsement campaigns featuring same-race/ethnicity experts were tested as a means to increase interest and uptake among minority communities. The approach did not improve willingness, suggesting that other strategies, such as improving access and convenience, may be more effective.

Date published:
March 22, 2022

Evidence At A Glance

Study Type:
Quantitative
Study Design:
Randomized allocation study (RCT, pretest-posttest control group, factorial design)
Study Outcomes:
Effectiveness
Target Population:
General public
Disaster Type:
Infectious disease outbreak
Intervention Target Level:
Individual level

Intervention Area:

Information management:
  • Emergency public information & warning
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