Referencing PRI In Your Work

Use this guide as you reference the NYC Pandemic Response Institute (PRI) in your work.

Logo Usage

There are two variants of the PRI Logo, one for use on light backgrounds and is our primary logo, and the alternative version for use on dark backgrounds.

With permission from PRI management, you may use a trio of logos to display the primary partnerships in PRI: NYC, ICAP Mailman, and CUNY SPH. Below are versions for light and dark backgrounds. Use of NYC logo requires approval from our City partners, contact PRI Management to coordinate.

Referencing Your Relationship to PRI

When Presenting Your Work

Full Name, PRI Title, Full University Title


  • Dr. Ayman El-Mohandes, PRI Co-Lead, Dean of the CUNY Graduate School of Public Health and Health Policy
  • Mitchell Stripling, Director of the Pandemic Response Institute at ICAP at Columbia University Mailman School of Public Health
  • Andrew Smyth, PRI Innovation and Scaling Team Co-Lead, Columbia SEAS Robert A.W. & Christine S. Carleton Professor of Civil Engineering and Engineering Mechanics

When Being Quoted

Name, PRI Title, University Affiliation or Brief Title


  • Dr. Wafaa El-Sadr, PRI Co-Lead & Director of ICAP at Columbia University
  • Dr. Danielle Greene, PRI COO for CUNY SPH
  • P. Christopher Palmedo, PRI Communications Co-Lead and CUNY SPH Clinical Professor

PRI Communications 

Engage PRI in Your Social Media Posts

As part of our social media strategy, we will share your PRI related content on our platforms. By tagging @thenycpri on facebook, instagram, and twitter, we can easily share your posts on our platforms. We also monitor #nycpri and share related content posted using that hashtag.

You can also include @thenycpri in your social bios when referencing your role at PRI

Send Us Your Work to be Featured by PRI

We want to showcase the work of PRI faculty and partners. If you have any written, audio, or visual work that you would like published or have published elsewhere, please send it to us to be featured on all of our platforms. 

Have an idea? Work with us to get it published.

We are always looking for content that is meaningful to the mission of PRI and engaging to our audiences. Please do reach out if you have any communications ideas and want help making your idea a reality.


Editorial Approach 

PRI news stories should be written in a journalistic style that describes PRI’s work in a way that is easily understood by a broad audience and in a succinct format ranging between 150–900 words. Key aspects of PRI’s approach include: 

Abbreviations and Acronyms

PRI should be referred to as the “NYC Pandemic Response Institute (PRI)” in the first instance and can be shortened to “PRI” thereafter.  

Funders may be abbreviated after first use (e.g., CDC, PEPFAR, WHO). However, for readability, multiple abbreviations and acronyms should not be included in a news story.  CUNY Graduate School of Public Health & Health Policy can be abbreviated CUNY SPH, Columbia University can be shortened to Columbia after the first instance. Columbia Mailman School of Public Health can be shortened to Columbia MSPH.

After the first instance: New York City Economic Development Corporation can be abbreviated as NYCEDC; New York City Department of Health and Mental Hygiene can be abbreviated as NYC Health; and New York City Department of Emergency Management can be abbreviated as NYC Emergency Management.


An article is accessible to a larger audience if it does not rely too heavily on technical terms and avoids the use of jargon. We strive to have all of our non-scientific written work readible at a tenth-grade reading level, the same as the New York Times.

Accuracy and Specificity

News stories should include specific, factual information (including project dates), locate the project geographically, and present statistics in a way that is compelling and tells a broader story. Statistics should be verified and cited.

Context and Positioning

News stories should be framed in such a way as to highlight PRI’s role in helping prepare NYC for future public health threats by advancing racial equity and elevating NYC as a model of public health preparedness across the globe. Emphasis should also be placed on PRI’s expertise, efficiency, and trusted relationships with its partners.

Funder and Partner Acknowledgement

News articles should accurately acknowledge funders and key partners when applicable.


Article titles should be informative and direct, and should provide the reader with a good sense of the article content, while maintaining a newsy feel.


Care should be taken to not overly criticize partners.

PRI Structure

The following language is provided as a guideline in how to speak about PRI’s relationships. 

NYC Economic Development Corporation, NYC Department of Health and Mental Hygiene, and NYC Department of Emergency Management selected Columbia University to launch and operate the Pandemic Response Institute (PRI), with its key partner, the CUNY Graduate School of Public Health and Health Policy (CUNY SPH), and several community, research, and industry partners.

PRI is led by ICAP, a global health center at the Columbia University Mailman School of Public Health, and PRI’s key partner CUNY SPH.

PRI is supported by up to $20 million in City capital funding for eligible costs and is dedicated to preparing New York City for future public health emergencies and epidemics in a more effective and equitable manner, while positioning the city as a global leader to serve as a model for public health response.

PRI includes diverse partnerships with dozens of nonprofit, community, faith-based, research and corporate entities that responded to COVID-19 across NYC and are committed to PRI’s whole-of-society approach. Together, this diverse group of contributors brings the necessary resources, expertise, commitment, and vision to the critical task of equipping New York City to prepare and respond to future public health emergencies, and to invest in a more robust infrastructure, resulting in greater health equity among New Yorkers.


Montserrat Bold font used for all headers
1.2  line-height

H1: 40px

H2: 34px

H3: 30px

H4: 24px

H5: 21px
H6: 18px

Normal: 16px

For Word Processors:
H1: 24px
H2: 20px
H3: 18px
H4: 16px
H5: 14px
H6: 12px
Normal: 11px


Body Font

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


Header, Footer & Logo Color #0a003c

Accent Color, Link Color, Logo Color #1e8cd2

Accent & Logo Color #64c8f0

Accent Color #f04e58

Accent Color #fdb913

Accent Color #975ca5

Accent Color #90C134

Body Text & Inner Page Headers #000000

Body Text & Inner Page Headers #333333

Gray Accent #efefef

Gray Accent #dddddd

Gray Accent #cccccc

Website Images

4×2 ratio: Full Width Hero

Min 1600 w
Max 2500 w

3:2  ratio: Post Features

Min  1080 w x 720h
Max 2160 w x 1440h

1:1  ratio: Portraits

Min 500 w
Max  1080 w

Social Media Images

Defer to this Buffer article for most up to date image sizes. General defaults:

  • Instagram Posts: 1080x1080px
  • Instagram and Facebook Stories: 1080x1920px
  • Facebook Posts: 1200x630px (2:1)
  • LinkedIn Posts: 1200x627px (2:1)
  • Twitter Posts: 1600x900px (9:5) or 1200x675px (16:9)